Toyota Canada Receives Overall Brand Awards – 2023 Canadian Black Book Best Residual Value Awards
TORONTO, Ontario – March 24, 2023 – Toyota Canada has been recognized by Canadian Black Book (CBB) with the Overall Brand Awards in the categories of Car (Toyota), SUV/Truck (Toyota), and Luxury (Lexus). In CBB’s second year of recognizing ‘Best Residual Value’, Toyota Canada posted a total of six wins.
The 2023 Best Residual Value Awards measure vehicles values into the future. These awards recognize which vehicles are expected to hold the largest percentage of their MSRP 48 months after the original date of purchase. These awards are presented in 21 categories of cars, trucks, SUVs and EVs.
“Toyota Canada is honoured to be recognized by Canadian Black Book for our efforts, and we’re thankful to our loyal customers for their continued trust and confidence in our brands and vehicles,” says Cyril Dimitris, Vice-President of Sales and Marketing at Toyota Canada. “Our focus is on further enhancing our customer experience while continuing to provide top quality products.”
Toyota and Lexus were recognized with the following Best Residual Value Awards:
- Overall Brand Award: Luxury – Lexus
- Overall Brand Award: Car – Toyota
- Overall Brand Award: SUV/Truck – Toyota
- Car: Prestige – Lexus LS500
- Full-size Pickup: Toyota Tundra
- SUV: Main Mid/Full – Toyota 4Runner
About Canadian Black Book
Canadian Black Book has been providing vehicle values to the Canadian automotive industry for more than 60 years. Through the company's growth, it has evolved into a leading provider of vehicle valuations, residual value forecasts, and VIN decoding services. As 'The Authority' for vehicle values, the Canadian Black Book values are utilized by both dealers and manufacturers, as well as leasing, finance, insurance, and wholesalers. By utilizing the Canadian Black Book Enhance Vehicle Matching (EVM) solution, the industry will be able to better decode 17-digit VINs down to the specific trim package of the vehicle, thereby allowing for a more precise valuation of the vehicle.