Poised to Pounce
Designed in Japan for a modern take on the distinct look, the all-new 2023 Prius offers a style that is sleek and progressive. The Prius’ low stance merges dynamic style with aerodynamic efficiency. The driving position feels nimble, yet comfortable, with no compromise between fuel efficiency and fun-to-drive performance.
The piercing silhouette evokes a level of aerodynamic flair, with a lower roofline that presents a more sleek, futuristic look. The rear flares out adding a dynamic look to its sporty style.
A low centre of gravity and larger standard 19” alloy wheels channel the athletic spirit as well as delivering added performance and handling for the driver.
Inside the Comfort Zone
A high-tech interior is complemented by soft-touch materials and smart design like controls and gauges set within easy reach and sightline. Standard comforts on most models include heated front bucket seats and 60/40 folding rear seats with a fold-down armrest so everyone travels in comfort.
SOFTEX SEATS & STEERING WHEEL
Pamper yourself with Prius Technology. Featuring 8-way power adjustable drivers’ seat, Softex seats and Softex wrapped heated steering wheel plus an available glass roof on the Limited that lets the sun and stars shine in.
VERSATILE CARGO SPACE
Fold down the 60/40 split-fold rear seats and open up a world of cargo-carrying possibilities. While the optimized battery placement ensures enhanced luggage capacity.
Toyota Multimedia System
Toyota Multimedia features standard wireless Apple CarPlay® and Android AutoTM and a suite of Connected Services like Remote Connect (3-year trial), Safety Connect (up to 10-yr. trial)1 Service Connect (up to 10-yr. trial)1, and available Drive Connect to help you stay safe and informed while simplifying your everyday life.
Enjoy Cloud Navigation with real-time updates, access to a 24/7 live agent with Destination Assist, and Intelligent Assistant that responds to your natural voice.
The cloud-based navigation provides real-time traffic and map updates and GoogleTM 2 Points-of-Interest data.
Wake up your virtual assistant by simply saying “Hey, Toyota”. Then use natural voice commands to send a message, check the weather or many other features.
A live agent is available 24/7 to help you locate destinations and provide you with the best route to get there.
Lock or unlock the doors, start/stop the engine (on select models) and more from your smartphone using the Toyota App.
Keep your Toyota in peak condition with access to warning light notifications and vehicle health reports.
Emergency SOS assistance and enhanced roadside assistance should you encounter trouble on the road.
Use the Toyota App on your smartphone and stay in touch with your Prius7.
6 USB PORTS
To handle all your device charging, the Prius is equipped with six USB ports in the cabin. Four up front, two in the rear.
AVAILABLE DIGITAL KEY8
On the Limited grade, the Digital Key allows you to use your smartphone as your key fob.
AVAILABLE JBL AUDIO
Eight speakers and Clari-Fi® technology, create an enhanced audio experience in the Limited grade.
Building on a legacy of performance, the Prius 5th generation hybrid powertrain and 2.0L engine deliver enhanced acceleration with 196 HP and a 0-100 km/h time of 7.2 seconds. The standard Electronic On-Demand AWD system ensures driving stability when starting off in any condition.
- HORSEPOWER 196 HP
- 4-CYLINDER DOHC 16-VALVE 2.0L ENGINE
- FUEL EFFICIENCY 4.8 L/100KM* (CITY/HWY COMBINED)
ELECTRIC ON-DEMAND ALL WHEEL DRIVE
Designed specifically for compact hybrid vehicles, the standard eAWD system uses a motor to drive the rear wheels. This provides stability when starting off and when starting off and on slippery and snowy road surfaces.
EXCEPTIONALLY SMOOTH TNGA-PLATFORM
With a lower centre of gravity, reduced weight and increased rigidity, the second-generation TNGA-C creates a wider stance and a lower driving position that feels nimble, yet comfortable.
THREE RESPONSIVE MODES
Choose from NORMAL, ECO and SPORT modes. ECO enables finer accelerator control and enhanced fuel economy. Select SPORT mode for enhanced throttle responsiveness.
IMPROVED BATTERY PACK
Located under the rear seat, the newly developed lithium-ion battery pack offers a 15% increase in output compared to the previous generation Nickel Metal battery – with reduced size and weight.
SELF-CHARGING HYBRID BATTERY
Prius’ hybrid battery never needs to be plugged in. It recharges on the go, using innovations like regenerative braking to capture and transform energy into electricity and store it in the battery.
NO ADDITIONAL MAINTENANCE
Prius’ high-performance battery is designed to last. And Toyota hybrids require no additional routine maintenance. In fact, they follow the same maintenance schedule as our conventionally-powered vehicles.
HYBRID BATTERY AND WARRANTY
Over 98% of the Toyota & Lexus hybrid electric vehicles (HEVs) sold in Canada since 2001 have never had their original battery replaced. All hybrid components are backed by an 8-year or 160,000 KM warranty. Starting with 2020 model year HEVs, hybrid batteries are now covered by an extended warranty – 10-years or 240,000 KM, whichever comes first.
Advanced Peace of Mind
With Toyota Safety SenseTM 3.0 the 2023 Prius doesn’t compromise on safety. Our most advanced suite of active safety features comes with new capabilities that includes an enhanced Pre-Collision System to help support your awareness, especially at intersections. Taking peace of mind to a whole new level.
- Pre-Collision System9 with Pedestrian (Daytime & Low-Light) & Daytime Bicycle Detection, Intersection Support & Emergency Steering Assist17
- Full Speed Dynamic Radar Cruise Control10 with Curve Speed Management
- Lane Departure Alert11 with Steering Assist and Road Edge Detection
- Lane Tracing Assist12 with Emergency Driving Stop System
- Automatic High Beams13
FRONT AND REAR PARKING ASSIST WITH AUTOMATIC BRAKING
Available on the 2023 Prius it uses sounds to alert you as you get close to another vehicle or object. Then the brakes are automatically applied if you get too close to prevent contact.
AVAILABLE ADVANCED PARK14
Take the guesswork out of parking. Available on the XSE Premium, Advanced Park helps you steer, accelerate, brake and shift into and out of the perfect parking position every time.
BLIND SPOT MONITOR15 WITH SAFE EXIT ASSIST16
For added safety and peace of mind, Prius comes standard with a Blind Spot Monitor (BSM) with Safe Exit Assist (SEA). BSM alerts you to the presence of vehicles in adjacent lanes that may have escaped visibility in your side-view mirrors. While SEA alerts you to oncoming traffic before you open the door to exit.